Privacy Policy

This policy explains what WEAR YELLOW FOR SETH collects when you visit wearyellowforseth.com, why we collect it, who we share it with, and what choices you have. We have tried to write it in plain language. The site is free to read, with no paywall and no login wall, and we keep data collection to what running an ad-supported news site actually requires.

Who we are

WEAR YELLOW FOR SETH is an independent general-news publication operated by a small editorial team. For the purposes of data protection law, we act as the controller for the personal data described here, in the place where we are registered. If you need to reach us about privacy, write to support@wearyellowforseth.com with PRIVACY at the front of the subject line.

What we collect and why

We collect a limited set of information, and most of it is the ordinary technical data that any website receives:

Server logs: when you load a page, our servers record data such as your IP address, browser type, device and operating system, the page requested, referring page, and a timestamp. We use this to deliver pages, keep the site secure, diagnose faults, and detect abuse.
Analytics: we use analytics tools to understand which articles are read, how people arrive, and how the site performs. This is mostly aggregate, but it can involve identifiers tied to your device or browser.
Newsletter email: if we offer a newsletter and you sign up, we collect the email address you give us and basic delivery data such as whether a message was opened, so we can send it and improve it.
Comment data: if commenting is available and you post, we collect the name or handle you supply, your comment, and technical data attached to the submission, so we can display and moderate discussion.
Advertising identifiers: our advertising partners may set cookies or read identifiers from your device to serve and measure ads. The details of these technologies are in our cookie policy.

We do not ask you to create an account to read the news, and we do not try to build a detailed profile of you for our own purposes.

Legal bases

Where data protection law such as the GDPR or the UK GDPR applies, we rely on the following legal bases. We use consent for non-essential cookies and similar technologies, including analytics and advertising, and for sending you a newsletter you asked for. You can withdraw that consent at any time. We rely on legitimate interests for keeping the site secure, preventing abuse, understanding aggregate readership, and operating the basic technical functions of the site, balanced against your rights. Where you send us a request or a legal notice, we may process your data to comply with a legal obligation.

Who receives your data

We do not sell your personal data for money in the ordinary sense of the word. We do share data with categories of service providers and partners so the site can function:

Hosting and content delivery providers that store and serve the site.
Analytics providers that help us measure readership and performance.
Advertising partners, including ad servers and programmatic exchanges, that select and measure the ads you see.
Email and newsletter providers that deliver messages if you subscribe.
Providers of embedded content, such as video or social media, whose players may load on our pages.

We may also disclose information where we are legally required to, or to protect the rights, safety, and property of our readers, our team, and the public.

International transfers

Our providers may process data in countries other than the one you live in, and those countries may have different data protection rules. Where we transfer personal data across borders, we rely on appropriate safeguards, such as standard contractual clauses or an adequacy decision, so that your data keeps a comparable level of protection.

Your rights

Depending on where you live, you may have some or all of the following rights: to access the personal data we hold about you, to correct it, to delete it, to restrict or object to certain processing, to withdraw consent, and to receive your data in a portable form. To exercise any of these, write to support@wearyellowforseth.com. We may need to verify your identity before we act. You also have the right to complain to your local supervisory authority, though we would appreciate the chance to put things right first.

California choices

If you are a California resident, you have the right to know what personal information is collected, to request deletion, and to opt out of the sale or sharing of personal information, including sharing for cross-context behavioral advertising. We honor the Global Privacy Control signal as a valid opt-out of sale and sharing where required, so if your browser sends that signal we treat it as your request. You can also contact us directly to make a request, and we will not discriminate against you for exercising these rights.

How long we keep data

We keep personal data only as long as we need it. Server logs are typically retained for a short operational period and then deleted or aggregated. Analytics data is kept according to the settings of our analytics tools, usually measured in months rather than years. Newsletter data is kept until you unsubscribe or ask us to remove you. Comment data is kept while the comment stays published. Where the law sets a specific retention period, we follow it.

Children

This site is a general-news publication and is not directed at children. We do not knowingly collect personal data from children under the age limit that applies where you live, which is generally under 13 or under 16 depending on the jurisdiction. If you believe a child has provided us with personal data, contact us and we will delete it.

Cookies

Cookies, local storage, and similar technologies get their own document because there is a lot to say. For what each category does, which partners are involved, and how to change your choices, please read our cookie policy.

Changes to this policy

We update this policy when our practices change or the law does. When we make a material change, we revise the date below, and significant changes may be flagged on the site. Questions about anything here can go to our contact page.

Last updated: August 2026

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