Cookie Policy

This policy explains how WEAR YELLOW FOR SETH uses cookies and similar technologies on wearyellowforseth.com, what each type is for, which partners are involved, and how you can change your mind. It sits alongside our privacy policy, which covers personal data more broadly.

What a cookie is

A cookie is a small text file that a website asks your browser to store. When you come back, the site can read that file to remember something about your visit. Cookies are not the only tool of this kind. We also refer here to local storage, which lets a site save data in your browser in a similar way, and to pixels, sometimes called web beacons, which are tiny invisible images used to record that a page or an email was loaded. When we say cookies in this policy, we generally mean all of these technologies together.

The categories we use

We group cookies by what they do, which is also how most consent tools present them:

Strictly necessary: these make the site work. They handle things like security, load balancing, and remembering your privacy choices. The site cannot function properly without them, so they do not require consent.
Preferences: these remember choices you make, such as a region or a display setting, so the site behaves the way you left it. They are a convenience, not a requirement.
Analytics: these help us count readers, see which stories are read, and find what is slow or broken. We use this to improve the site, and where required we set them only with your consent.
Advertising: these are set by our advertising partners to select ads, limit how often you see the same one, and measure whether ads work. They are the most privacy-relevant category, and we set them only with your consent where the law requires it.

Third parties by category

Because we are an ad-supported site that relies on outside services, some cookies are set by third parties rather than by us. By category, these typically include:

Content delivery network: a CDN that serves the site quickly and helps block malicious traffic.
Analytics providers: tools that measure readership and site performance.
Ad server and programmatic exchanges: the systems that fill ad slots and run the auctions behind them.
Newsletter provider: if you subscribe, the service that sends the emails and measures delivery, using pixels among other things.
Embedded content: players and widgets for video or social media, which can set their own cookies when they load on our pages.

Each of these partners operates under its own privacy terms, and we encourage you to review them for services you use often.

Personalised and contextual advertising

Advertising on the site can be personalised or contextual, and the difference matters. Personalised advertising uses identifiers and data about your browsing to try to show ads it thinks are relevant to you. Contextual advertising is based on the content of the page you are reading, not on a profile of you.

If you refuse advertising cookies, you do not stop seeing ads, and the site stays free. What changes is that the ads become contextual rather than personalised, frequency limits work less well, and measurement is coarser. In other words, the advertising is less tailored to you, which many readers prefer. Refusing does not affect your access to any article.

Changing your consent

You can change or withdraw your consent at any time. Where we show a consent banner or a preferences link, you can reopen it and adjust each category, and your choice is saved for future visits. Withdrawing consent does not undo processing that already happened, but it stops the relevant cookies going forward.

Browser controls

Your browser also gives you control. Most browsers let you see the cookies stored, delete them, and block new ones, either entirely or by site. You can usually browse in a private or incognito window to limit what persists. Be aware that blocking all cookies, including strictly necessary ones, can break parts of the site, and that clearing cookies will also erase the record of your consent choices, so you may be asked again.

Industry opt-outs

For advertising specifically, several industry programs let you opt out of interest-based ads across many companies at once. You can use the tools at youradchoices.com, optout.networkadvertising.org, and youronlinechoices.eu. These set their own opt-out signals, and like all cookie-based choices, they can be lost if you clear your cookies or switch browsers or devices, in which case you would set them again.

How long cookies last

Some cookies are session cookies that disappear when you close your browser. Others are persistent cookies that stay for a set period, which can range from a few days to a couple of years depending on their purpose. Security and preference cookies tend to be short to medium in length, while some advertising and analytics identifiers last longer. Consent tools generally record your choice for a defined period before asking again.

Changes to this policy

As our tools and partners change, we will update this policy and revise the date below. For anything you want to ask about cookies or tracking, reach us through our contact page or email support@wearyellowforseth.com.

Last updated: August 2026